Bridge Series A to Series B.
Without the $400K Head of Sales hire.
SalesPerformance Group embeds as your fractional Head of Sales / CRO to build the repeatable revenue engine your Series B investors need to see, then hands it over when the time is right.
Your Series A is funded. Your sales motion is still founder-led.
No repeatable process
Deals close because of you — not because of a system. Every quarter is a guessing game.
A Head of Sales hire is premature
A great Head of Sales costs $300–400K all-in. You're not ready for that risk. But you can't afford to wait.
One-off training doesn't stick
Workshops and courses don't build pipeline. You need someone accountable for the revenue number.
Embedded leadership, not advice.
A consultant delivers a report. A fractional sales leader joins your Slack, runs your pipeline meetings, manages your AEs, and is accountable for results.
SPG principals operate as your Head of Sales — embedded in your business 2–3 days per week. We install the SalesPerformance System™ as we go, so when the engagement ends, your team owns a repeatable, scalable revenue engine.
We don't hand you a playbook and leave. We build it with you, from the inside.
- 01
Revenue audit
Diagnose what's broken.
- 02
Build
Pipeline, playbook, process.
- 03
Scale
Hire and ramp your team.
- 04
Handover
You own the system.
From revenue audit to handover in 9–12 months
What a typical engagement looks like.
Month 1
Diagnose
- Full revenue audit (pipeline, process, people, tech)
- ICP and messaging validation
- Revenue Architecture Brief delivered
Months 2–4
Build
- Embedded pipeline management (Slack, meetings, calls)
- Playbook V1 written and deployed
- CRM rebuilt or optimised
Months 5–8
Scale
- First AE or SDR hired and ramped
- Performance dashboards live
- Founder manages metrics, not gut feel
Months 9–12
Handover
- Full-time Head of Sales recruited
- All systems and playbooks transferred
- Optional advisory retainer available ($3–5K/month)
“You don't just get a fractional leader for a while. You get a permanent revenue engine that works without us.”
Three ways to engage
GTM Architecture Sprint
A 30-day intensive to define your ICP, fix your messaging, and design a sales process that works. Fixed fee, fast output, no ongoing commitment required.
Who this is for: Founders needing a revenue foundation before hiring
Fractional Head of Sales
Embedded sales leadership 2–3 days per week. We run your pipeline, coach your team, build your playbook, and hire your first sales leader. Monthly retainer, no lock-in.
Who this is for: Series A/B companies scaling from founder-led sales
Sales System Build
For companies with 10–50 sales reps ready to install an enterprise-grade sales methodology. Built on the SalesPerformance System™ framework.
Who this is for: Companies with 10–50 reps who need a methodology
Built for growth-stage B2B
If you've just closed a funding round and need to build a predictable revenue motion before your next raise — that's exactly who we built SPG for.
A proven framework. Built for your stage.
The SalesPerformance System™ is the methodology every SPG engagement is built on. Developed from enterprise-grade frameworks — including SPIN Selling, MEDDIC, Challenger, and ValueSelling — and adapted for the reality of growth-stage companies.
It's not a training course. It's an operating system for your revenue function. By the end of your engagement, it belongs to you.
Senior practitioners. Not junior consultants.
Every SPG engagement is led by a senior sales leader with a minimum of 15 years building and running B2B revenue functions. We don't send in analysts or account managers — the person you meet is the person who does the work.
Our principals bring hands-on experience from enterprise software, SaaS, and high-growth B2B environments, trained in the world's leading sales methodologies including SPIN Selling, MEDDIC, Challenger, and ValueSelling.
Revenue leadership
Former VPs of Sales and CROs who have carried the number — not just advised on it.
Proven methodology
Trained in enterprise sales frameworks refined across hundreds of B2B organisations globally.
Operator experience
We've built sales teams from scratch, hired and ramped AEs, and handed over functioning revenue engines.
years minimum experience per principal
concurrent client engagements per practitioner maximum
in B2B revenue influenced across our team
based practitioners, available nationally
Thinking on revenue, growth, and sales leadership.
Not sure if you're ready for a fractional leader?
Take the 5-minute SalesSnapshot Report. We'll benchmark where your sales foundation stands and tell you exactly what to fix first.
Let's talk about your revenue.
Start with a 20-minute Discovery Call. We'll establish whether SPG is the right fit for where you are — no pitch, no pressure.
If there's a fit, we'll follow up with a complimentary Revenue Audit: a 45-minute working session where we map your current sales motion and identify the highest-leverage gaps.
20 minutes. No pitch deck. Just a direct conversation about your revenue.